Visitors often say that Asheville, which has one of the highest concentrations of breweries in the country, feels a bit like a circus, thanks to its vibrant street art and performance scene. Walk through town and you’re likely to see a man juggling swords while wearing high heels and balancing on a workout ball, a dude riding a tall bike in a nun’s habit, and a bluegrass band covering Snoop Dogg in front of a store that sells “healing crystals.” It’s weird. Asheville’s Hi-Wire Brewing, which took home a gold at the 2016 GABF for its marzen, embraces that weirdness with their label art, which has a vintage-circus aesthetic that runs consistently through most of their releases. The artwork is as beautiful as it is weird, and perhaps more important, it’s fun. Who doesn’t love a bearded lady, or a dog playing a horn? Here are 12 Hi-Wire labels that we absolutely love.
1 of 12
The Lager is the flagship for the brewery, and the label demonstrates the balancing act that Hi-Wire tries to accomplish in their beer.
2 of 12
Hi-Pitch is a fruit-forward IPA with loads of grapefruit, but plenty of malt for balance.
3 of 12
And then there's Lo-Pitch, which is also citrus forward but comes in at a low 4.9% ABV. Talented dog, too.
4 of 12
The Gose might be my favorite label. Is it weird that I like how I can't see the top of her head? Also, Hi-Wire is now canning its beer. Cool.
5 of 12
The labels get extra funky with the seasonal releases. This is a really light lager with soft peach notes. Hello summer.
6 of 12
Twice as Nice is a lager built for cold weather. Smooth, malty, and 10% ABV. Hells yeah.
7 of 12
The Enchanter Baltic Porter was aged on American white oak spirals, and delivers plenty of dark fruit, wood and chocolate notes.
8 of 12
If spring is about rebirth, then Death Defying should be the official beer of the season. And I really want to hang out with the lady on that label.
9 of 12
I'm starting to sense that bold women are a theme with Hi-Wire's labels. It doesn't get more bold that putting your head in a lion's mouth.
10 of 12
The label art takes a turn on Hop Circus, which I guess is appropriate since this is an experimental IPA, ever-changing and only available one month out of the year.