Indie, Cool Lingerie Brands to Shop for Valentine's Day

Style Lists Valentine's Day
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Indie, Cool Lingerie Brands to Shop for Valentine's Day

Whether you’re getting frisky with someone else, or Netflix and chilling by yourself this Valentine’s Day, you deserve some adult lingerie. We’re not talking about the neon boy shorts with words written across the bath. (Though they’re quite comfy.) Invest in some nice underwear. You’ll be glad you did. And maybe the people in your building’s laundry room will be, too.

1. Only Hearts;

lingeriemainnew.png Photo via Only Hearts

This New York City-based line is based on creating "Inner Outerwear." But creator Helena Stuart has been designing with that aesthetic in mind since 1978. If your thing is sheer-but-sweet, you’ll dig the offerings. A-listers and folks who get a lot of cash for Instagram-ing stuff for a living don the pretty pieces. (Think the likes of Kate Moss, Dakota Johnson and Kim and Khloe Kardashian.)



Less is more for this Aussie line. Sheer prints and zip-up bras make a few appearances, but cup-less bralettes, ass-less panties and a variety of harnesses are the obvious standouts. If you’re feeling demure, there are some kill sheer-and-lace robes for covering up a wee bit.

3. Fortnight Lingerie

FORTNIGHT.jpg Photo via Fortnight Lingerie

The designers behind this Canadian brand choose their fabrics for performance, durability, yet delicacy. Pieces like flowing rompers with fitted waists and body-con slips with lace insets are pretty without a lot of embellishments. These pieces are perf for wearing under your go-to day ensembles.

4. For Love & Lemons

LEMONS.jpg Photo via For Love & Lemons

This purveyor of chic maxi dresses that belong in Palm Springs also produces some seriously envy-inducing lingerie. Expertly-placed lace and embroidery cover up and emphasize the essential parts in the best fashion-girl way possible.

5. Journelle

JOURNELLE.jpg Photo via Journelle

Structure reigns supreme for this brand that’s full of structure. But, that doesn’t mean molded cups and uncomfortable underwires. Seaming keeps bras feeling like a second skin and ample lace keeps the overall look romantic.